• FRCI
  • FRCI

Fund Raising Counsel, Inc.
Historic Judge Building
8 East Broadway, Suite #410
Salt Lake City, Utah 84111


Phone: 801.363.6515


Campaign Management & Counsel

Campaign Readiness Assessment

For organizations contemplating a campaign in the next twelve to twenty-four months, FRCI will couple a Development Program Review with a Campaign Readiness Assessment. This review will analyze your organization’s current development program, staff knowledge and capabilities, donor base and level of board commitment and understanding as it relates to a campaign effort. FRCI will meet with key staff, board members and donors. FRCI will also analyze your organization’s giving history, initial prospect pool, fund raising practices, publications, donor relations program and prospect management system and policies and organizational structure. In addition, the analysis will outline the steps which need to be taken to prepare for a campaign, and identify the gaps in your organization’s fund raising effort which need to be addressed in order to ensure a successful campaign result. FRCI will prepare an in-depth written report for the board of directors and executive staff. This report will provide your organization with a straight-forward roadmap to begin a campaign effort. A Campaign Readiness Assessment normally takes six to ten weeks to complete.

Campaign Counsel

Campaign Counsel provides regular professional support and advice to assist your organization through its campaign efforts, with your FRCI consultant serving as an extension of your board and staff. This on-going service includes the following:

  • Providing on-call access for board or staff members via phone or email to answer strategic and tactical questions.
  • Preparing key staff and volunteers for solicitations.
  • Attending staff, board or committee meetings when needed.
  • Training staff and volunteers who play key roles in your fund raising operation.
  • Helping to develop individual strategies for major campaign prospects.
  • Planning for, and addressing, issues surrounding transition of key staff involved in your fund raising efforts.
  • Assisting with analyzing and developing board and campaign committee meeting agendas to ensure maximum effectiveness.
  • Helping to create, monitor and evaluate your organization’s campaign plan.
  • Creating or reviewing your organization’s campaign prospect management system.
  • Assistance with analyzing and developing your organization’s donor cultivation and stewardship program.

Campaign Management

FRCI can provide resident counsel for campaigns. In this scenario, FRCI provides a campaign manager to manage the day-to-day work of your organization’s campaign, under the supervision of an FRCI principal.

FRCI's executive counsel management service provides strategic advice to your organization’s existing staff, which then manages the day-to-day work of a campaign.

Campaign management begins with the development of an in-depth campaign plan, including a month-by-month schedule for the duration of the campaign. FRCI will provide a detailed road map for cultivating and soliciting donors at all levels. FRCI will also furnish guidelines for enlisting and managing volunteers to participate in the campaign.

Needs Assessment

A needs assessment helps your organization identify and articulate priorities for fundraising. This document becomes one of the most important pieces of your organization’s campaign planning or management documents. FRCI will consider your organization’s current needs and opportunities, look at the scope of new opportunities for which money needs to be raised, and craft and refine brief definitions of each project.

Feasibility Studies

FRCI will conduct a feasibility study to assess the potential for success of a capital or major gifts campaign. The most important goal of a feasibility study is to cultivate the interest of key donors and leaders for the proposed campaign.

FRCI will design and conduct a series of interviews to assess your organization’s strengths and weaknesses, as well as the likelihood of success of a proposed campaign. A feasibility study will assess the following:

  • Your organization’s readiness to undertake a campaign.
  • The community’s perceptions about your organization.
  • The general appeal of your organization’s programs.
  • The general philanthropic environment.
  • The availability of volunteer leadership.
  • The likelihood of potential donors to support your organization’s campaign.